About Us

Our Business Intelligence Unit realises the importance of the improvement of the decision-making process. It uses various techniques and standardised processes for collection, classification, analysis and interpretation of data to reveal patterns, anomalies, key variables and relationships, leading ultimately to new insights and better answers faster.

With respect to data capture, we uphold the attributes – quality, timeliness and sufficiency. Useful data is also collected from a wide variety of sources to get an integrated, up-to-date, 360o view.

In Business Intelligence, business analytics with the application of query tools and systems also play a key role in the strategic planning process of corporations. It also helps to understand the importance of Business Intelligence.

Business Intelligence Unit

Business Intelligence Unit

  • Market Research Studies
  • Industry & Economic Studies
  • Feasibility & Benchmarking Studies
  • Credit reports (company intelligence)
  • Process Excellence
  • Strategy

Short online market report

  • Market size of product type/ category
  • Products and services and their prices
  • Domestic sales, export sales, region-wise sales, sector-wise sales, etc.
  • Dealer/manufacturer profile
  • User sector profile, etc.

Consumer Unit

Consumer Unit

  • Full Service Consumer Research
  • Data collection and field management services
    • Qualitative approach
    • Quantitative approach
  • Tabulation and Analytical Services
    • Tools applied: SPSS, Minitab, Eviews, Stata, Excel

Interactive research panel

  • Internally supports Consumer Unit
  • Online healthcare panels: physician/ chronic patient/ pharmacist
  • Other panels: B2B web panels