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Consumer & Unit

  • Full Service Consumer Research
  • Data collection and field management services
    • Qualitative approach
    • Quantitative approach
  • Tabulation and Analytical Services
    • Tools applied: SPSS, Minitab, Eviews, Stata, Excel

Interactive Research Panel

  • Internally supports Consumer Unit
  • Online healthcare panels: physician / chronic patient / pharmacist
  • Other panels: B2B web panels

Various consumer research studies conducted by Consumer Unit

A well-experienced team of interviewers, moderators and data entry operators

To gather an in-depth understanding of consumer behavior; to know the astuteness and ambit of the consumer's attitude, beliefs and perception with respect to concerned product / service

Data Collection Approaches


  • Focus Groups
    • Standard
    • Mini
    • Extended
  • Executive Interviews
  • One-in-one, dyad, triad interviewing
  • In-depth Interviews
  • In-hall
    • In-home
    • Workplace
  • Online Focus Groups
  • Shop Accompaniment
  • Ethnographic Approaches


  • CATI
  • CAWI
  • PAPI
  • CLT
  • Mystery Shopper
  • Online
  • Telephone
  • Desk Research
  • Custom panels

Actual quality of the product - based in the roots - fieldwork

  • dolfinX’s Field Quality Assurance - Steps followed to assure the field quality
    • Match interviewers’ profile with respondents’ profile
    • Decentralized approach to train interviewers
    • Conduct mock / pilot interviews to familiarize interviewers with the questionnaire
    • Trained field supervisors to review / scrutinize all completed questionnaires for legitimacy, accuracy and consistency
    • Back-check a min. of 25-30% of all completed interviews (by independent back-checkers)
    • Cross-check 45-50% of data for authenticity
    • Double punching (few questionnaires) to verify data entry
    • Verification of coding / re-checking of coded questionnaires
    • Proofing and checking of variables before data processing (20-25% of data)

Consumer Unit in Action – A General Methodology

  • Database review & Desk research
  • Questionnaire design (if required by client)
  • Data analysis specification design (as per requirement of client)
  • Pilot survey (qualitative and quantitative)
  • Full-fledged field survey
  • Logic-check (100%); Back-check (30% - provided sample is >100); 100% verification – provided sample is <100
  • Data-coding, loading, cleaning
  • Data analysis (as per requirement of client)
  • Report writing & Presentation (as per requirement of client)

Capabilities & Strengths

  • dolfinX team has expertise in project management & coordination to ensure successful implementation of project
  • dolfinX has successfully executed projects delivering high quality work as per defined timelines
  • dolfinX team work closely with clients to ensure that requirements are effectively met
  • dolfinX’s approach is to focus on key clients and ensure long-term relationships
  • dolfinX’s research teams combine expertise in data collection and marketing domains
  • dolfinX’s research and consulting teams have strong experience in the region in different practices across strategy, market studies, process improvement & corporate finance
  • dolfinX’s team works with business data to create models for understanding business problems and finding solutions
  • dolfinX is working with leading corporates and institutions in MENA region
  • dolfinX tracks the industries & businesses in Middle East
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