Consumer & Unit

Full Service Consumer Research
Data collection and field management services
- Qualitative approach
- Quantitative approach
Tabulation and Analytical Services
- Tools applied: SPSS, Minitab, Eviews, Stata, Excel

Interactive Research Panel

Internally supports Consumer Unit
Online healthcare panels: physician / chronic patient / pharmacist
Other panels: B2B web panels

Various consumer research studies conducted by Consumer Unit

A well-experienced team of interviewers, moderators and data entry operators

To gather an in-depth understanding of consumer behavior; to know the astuteness and ambit of the consumer's attitude, beliefs and perception with respect to concerned product / service

Data Collection Approaches

Qualitative

Focus Groups
- Standard
- Mini
- Extended
Executive Interviews
One-in-one, dyad, triad interviewing
In-depth Interviews
In-hall
- In-home
- Workplace
Online Focus Groups
Shop Accompaniment
Ethnographic Approaches

Quantitative

CATI
CAWI
PAPI
CLT
Mystery Shopper
Online
Telephone
Desk Research
Custom panels

Actual quality of the product - based in the roots - fieldwork

dolfinX’s Field Quality Assurance - Steps followed to assure the field quality
- Match interviewers’ profile with respondents’ profile
- Decentralized approach to train interviewers
- Conduct mock / pilot interviews to familiarize interviewers with the questionnaire
- Trained field supervisors to review / scrutinize all completed questionnaires for legitimacy, accuracy and consistency
- Back-check a min. of 25-30% of all completed interviews (by independent back-checkers)
- Cross-check 45-50% of data for authenticity
- Double punching (few questionnaires) to verify data entry
- Verification of coding / re-checking of coded questionnaires
- Proofing and checking of variables before data processing (20-25% of data)

Consumer Unit in Action – A General Methodology

Database review & Desk research
Questionnaire design (if required by client)
Data analysis specification design (as per requirement of client)
Pilot survey (qualitative and quantitative)
Full-fledged field survey
Logic-check (100%); Back-check (30% - provided sample is >100); 100% verification – provided sample is <100
Data-coding, loading, cleaning
Data analysis (as per requirement of client)
Report writing & Presentation (as per requirement of client)

Capabilities & Strengths

dolfinX team has expertise in project management & coordination to ensure successful implementation of project
dolfinX has successfully executed projects delivering high quality work as per defined timelines
dolfinX team work closely with clients to ensure that requirements are effectively met
dolfinX’s approach is to focus on key clients and ensure long-term relationships
dolfinX’s research teams combine expertise in data collection and marketing domains
dolfinX’s research and consulting teams have strong experience in the region in different practices across strategy, market studies, process improvement & corporate finance
dolfinX’s team works with business data to create models for understanding business problems and finding solutions
dolfinX is working with leading corporates and institutions in MENA region
dolfinX tracks the industries & businesses in Middle East